The interesting part about Schneider is that they hold their fans in special regard. They even have fanclubs all over the world which they support and every year there’s a fanclubtreffen. This year the treffen was in Eindhoven.
It’s fascinating to see that Germany has a very extensive beer culture with a whole set of customs, behaviours and rituals. For tourists it might be confusing, as waiters/waitresses will seem quite curtly a lot of the time, until you adhere to the customs or are in any other way found okay, then nothing is too much.