The interesting part about Schneider is that they hold their fans in special regard. They even have fanclubs all over the world which they support and every year there's a fanclubtreffen. This year the treffen was in Eindhoven.
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It's fascinating to see that Germany has a very extensive beer culture with a whole set of customs, behaviours and rituals. For tourists maybe not always that okay, as waiters/waitresses…
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