Starkbierfest. Aventinusfest. Madnessfest! Madness? Almost suicidally so, I'd say, a fest where the main beverage is a glass of beer with almost 7! units of alcohol.
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The interesting part about Schneider is that they hold their fans in special regard. They even have fanclubs all over the world which they support and every year there's a fanclubtreffen. This year the treffen was in Eindhoven.
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